NOIZ chain is solving these problems by creating a Proof of Engagement concept – combining Artificial Intelligence with blockchain technology which allows users to engage directly with brands while protecting media owners from fraud traffic generated by spambots.
Posted June 6,2018 in Economics and Trade.
In the advertising industry a faulty system hurts advertisers as much as it does to customers. Advertisers waste billions because of ad fraud traffic, data leakage and data transparency.
A study conducted by Adloox and commissioned by WPP and The Partnership estimated that advertisers wasted 16.4 Billion USD in 2017 because of ad fraud traffic while the vast majority of chief marketing officers responding to a survey in a 2017, said they could not demonstrate Return on Investment for online advertising due to programmed bots inflating the number of views, clicks and impressions that determine the costs and effectiveness of digital advertising.
Programmed bots or Spambots that inflate data make it more difficult for publishers to adapt their concept with their real targeted audience, increase readership and user engagement. Because the number of clicks, impressions and views determine the cost of advertising in the digital world advertisers pay more because there are fake users created by spambots to increase ad traffic.
Another issue for publishers is data leakage. Publishers tend s to work with Ad exchange networks because advertisers prefer to work with them than directly to the publishers. Because of this, publishers give their consumers valuable data to the ad exchange networks which the latter use to target the same consumers on different publisher sites without the permission of the original publisher nor consumers.
Since ad exchange networks/platforms serve as the middle man between publishers and advertisers, lack of transparency on potential advertising income occurs. The ad exchange algorithms that determine the publisher’s income are kept secret thus making the latter guessing.
To address the faulty system existing in the advertising ecosystem, NOIZ chain is solving these problems by creating a Proof of Engagement concept – combining Artificial Intelligence with blockchain technology which allows users to engage directly with brands while protecting media owners from fraud traffic generated by spambots. NOIZ chain is using a cognitive AI bot, known as Nikola to initiate conversation dialogues within each ad. Nikola is equipped with Natural Language Processing (NLP). Nikola becomes more intelligent as more consumers converse with it. It is also able to work with multiple languages using freestyle text or voice messages; Nikola records, collects, authenticate and analyze consumer intents for transparency.
NOIZ chain gives users control of their private data. Users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.
Advertisers airdrop tokens to consumers for product discounts (coupons), loyalty (reward points) or simply for engaging with the banner ads. The NOIZ chain wallet allows users to collect these crypto coupons and reward points, which can be redeemed through the offering party or NOIZ chain partner companies.
Having all these on hand will result to a completely new digital ad exchange platform. NOIZ is the currency of communication for anyone who wants to take charge of their online contents. It is the digital noise of the people and the future of digital advertising.
Pre-ICO Price: 1 NOIZ = 0.1875 USD
Price in ICO: 1 NOIZ = 0.25 USD
BONUS: (Pre-Token Sale - 25% Bonus) (Public Token Sale - 0% Bonus)
Tokens for sale: 180,000,000
PRE-ICO TIME starts on June 15, 2018 to July 15, 2018
ICO TIME starts on July 15 to August 15, 2018
Min. investment: 100 USD
Distributed in ICO: 45%
Soft cap: 15,000 ETH
Hard cap: 60,000 ETH
Whitelist/KYC: KYC & Whitelist
Restricted areas: USA, China
To get the latest updates on this ICO, visit their official social media pages and view their website and whitepaper.
ANN Thread: https://bitcointalk.org/index.php?topic=3641176